internet marketing options

Too many Internet Marketing Options? These Great Tips Can Help!

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internet marketing options

Just tossing your product on the market into the realm of the Internet is really a terrible idea. Your product could flop without proper preparation. You need to take time to sculpt your message with your product. Internet marketing can have a terrific effect on your business whatever your field is, but you have to know how to pull off it. Keep reading to explore good internet marketing strategies.

You can trick your potential customers into hitting the ads you might have by creating an image that is discreet which will link readers to a product page. The image are able to use lettering that matches your article’s font and be placed with the article’s end. This does not really seem like an advertisement.

Market your company

growing social media through marketing

Make sure you advertise your company on many popular sites. By investing enough time to advertise on reputable websites, you give yourself a lot of great exposure. Make certain to chose the website your ad will be seen on wisely; it ought to be very popular along with a great place to showcase your business.

Many businesses possess a place on their website called a ‘squeeze page.’ It encourages people to share their email address contact information. The things you will offer here are endless. You could supply a free eBook, some form of other informational product, a discount on a future purchase, etc. You will get somebody else on your email and they will get a nice freebie.

check on your competitors

Always keeping your eye on the competition is an essential strategy for Internet marketing. Look at your competitors’ sites to obtain a better concept of how they are marketing many of their services. At a more in depth level, you are able to compare their traffic statistics with yours. This gives a good idea in what kind of share of the market you’re getting.

When promoting a company via website marketing, focus on detail and also the content you might be providing your web visitors. Do your very best to write original and relevant content for your site. You want people who visit your site to learn something about your business and you also need to make sure that you are adding new content regularly.

Prove your marketing claims

Any claim you create about products on your site ought to always be backed up with proof. Offer concrete evidence; create videos of yourself demonstrating your products or services or the skills required to providing the services you offer for instance. This is why it is so important to sell products that you’ve used yourself.

Wherever possible, avoid spam. Even though it might appear like a wise decision to use automated programs to publish comments on blogs, that strategy will never result in the desired effect. As a matter of fact if you are generic with advertising, customers may be driven off.

The tips in this article can help you in your venture. If you prepare well ahead of time of listing your products and/or services, you’ll have a better chance with success. Soon, you will likely be counting your dollars and reaping the rewards of success. Just remember, internet marketing takes time. So don’t give up on it before you even get the ball rolling.

Sendy Email Marketing

Is your email marketing killing your wallet?

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If you run an online business then there’s a pretty good change that you do email marketing. You’ve probably got yourself a nice list of people you email newsletters, updates and offers to right?

Maybe you use one of the following services:

Aweber
GetResponse Email Marketing
MailChimp Newsletter Service

Personally, I was using MailChimp. It worked well, fairly easy to use and I was still using their free version. My list was still within the 2000 limit. The emails we’re a breeze to create and life was good.

Until MailChimp decided to suspend the account, I got an automated email and that was the end of that. Any emails I sent to them asking for an explanation were ignored. So it was time to find something else.

I was at that point with MailChimp where I needed to switch over to a paid plan if I had stayed with them. Thankfully I didn’t stay. For the number of subscribers I had it would have cost me $30 per a month. I might send out 2-3 emails a month, so $30 a month is a little steep. And If I didn’t send out any email, end would have still cost me $30 a month.

Enter, Sendy

I came across a product called Sendy. Sendy will allow you to create subscriber lists, campaigns and auto-responders just like all of those services I mentioned above. However, it will do it a fraction of the cost.

Sendy Newsletter

The way this works is Sendy uses Amazon’s SES service for sending out your emails. And here’s a quote straight from Amazon.

Email Messages*

Email messages are charged at $0.10 per thousand.

*A message is defined as a single email communication sent to a single email address. A single email communication sent to multiple recipients is considered to be a unique message to each recipient.

So let’s do some math.

I have 2000 people on my list

I sent out 5 emails to all 2000 people in one month

That makes for 10,000 emails sent

10,000 times $0.10 per 1000 = $1

So I could either pay one of the big mail services $30 for a month or I could pay Amazon $1. I think the math speaks for itself.

Sendy Fees for email marketing

Sendy cost $59 and this is a one time fee, sort of. While it’s true there are no recurring fees with Sendy, your $59 is good until there’s a new major release. The current version of Sendy is 2.1.2. So I will receive updates for free until they move to version 3.0. At which time I’m sure I’ll have to pay another $59.
But you know what, I’m OK with that. Not having to pay $30 or more dollars a month is worth the occasional $59.

The only other fees you have are those to Amazon. Which you pay only when you actually use the service. So if one month you don’t have any emails to send out, guess what, you’re not paying a dime.

Additional Information

Before you start doing back flips about how much money you can save, there are some things you should know. Sendy is a self hosted email service application. What does that mean?

Sendy Report

It means that in order for you to use Sendy, you will need to host the application on a server somewhere. Just like you host your website on a server. Depending on where your website is hosted at, you might be able to setup Sendy as a sub-domain.

While you do get most of the necessities you need for email marketing, there are some things you might miss. The biggest thing you’ll miss is the drag and drop email makers. Sendy does provide an editor to help you create emails. But it is certainly not as fancy as the one in MailChimp.

And of course there’s the set up for Sendy. It’s a little on the technical side, but once you get it setup you’re good to go. The instructions are easy enough to follow, and in about 30 minutes you’ll be right as rain. And saving yourself money on your email marketing efforts.

So if you’re ready to take the plunge, or just curious and want some more information, click the button below and get started.

 

Here’s a little update

After sending my first newsletter with Sendy I went in to Amazon account and checked the billing. And here’s a screen shot of the billing graph.

Amazon Bill

I sent out an email marketing campaign to over 1200 people and all it is going to cost me is a whopping 14 cents! And who said marketing had to be expensive? If you haven’t made the switch to Sendy then what are you waiting for?

Really, take a little bit of time and figure out what you’re spending now in email marketing and check out how much you’re going to be paying with using Sendy.

Matt Cutts Backlink for Google

Do backlinks really make a difference in search results?

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When it comes to marketing your website there are a lot of factors you need to take into consideration.  Over the years one of the more controversial items on the list has been backlinks.

Google

Are you building backlinks?

Well there have been some updates to Google’s search algorithm over the past couple of years that have hit a lot of websites that have a lot of spammy backlinks. So does it pay to still build backlinks for your site?

Well check out this video from Matt Cutts at Google.

So to answer the initial question to this article, Yes. It still does make a difference to build backlinks to your site. Although, these days, you need to be considerably more careful with how you build those backlinks to your site.

Don’t go spamming a bunch of useless guest blog posts all over the internet trying to anchor link all of your keywords to every page on your site. Can you still guest post on blogs? Sure, but make sure you are contributing to the post. None of that, “Hey great post, check out my site”

Tell us what you think

Leave us a comment and tell us what you think about backlinks.

14 Advertising Tips

14 Advertising Tips for Your Online Business

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Are you having some trouble with figuring out how to advertise your online business? Check out these 14 advertising tips for your online business. Regardless of whether you use Google AdWords, Facebook Ads, content marketing or a combination of everything, you have to make certain you are making use of them to your best advantage. This should get your business seen and allow you to save money in the process.

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Helpful Tips for Selling Products Online

16 Helpful Tips for Selling Products on Your Website

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Selling products is hard enough as it is. Selling products online can sometimes be even harder. There’s competition every where and everyone is trying to make a living just like you. We put together 16 tips that might just help you with selling your products online.

Tip 1

Find out who will probably be your strongest leads for buying your product by giving a free newsletter. The visitors who’re very interested will subscribe to it. As soon as they’ve subscribed, you can promote them associated merchandise repeatedly. Just ensure that  your publication has enough authentic content to make sure that they’re interested. Another one of my tips, need a free newsletter manager? Try http://mailchimp.com/ it’s free up to 2000 subscribers.

mailchimp

Tip 2

Attempt totally different advertising phrases. You may enhance your headline, give stronger assurance, add testimonials, etc. For example, one selling tip your headline say,

“Slim your Waist Line in simply 20 Minutes a Day!”

and the next week use,

“Get Toned Abs with just 1 Hour a Week!”

Just see what one pulls more orders per visitors. Not getting the best results change it up again.

 

Tip 3

Publish a newsletter to your employees. This could motivate them to do a better job or you may keep them suggested on the place your small business is headed. For example, you could possibly embrace articles about friendly customer satisfaction, being more productive, getting together with employees, worker profiles, etc.

Tip 4

Attract people to link to your net site. You may offer them a discount on the merchandise you sell or let them have free objects for linking. For instance, you would say,

“Link To Our New Web site and Obtain a 20% Discount on Our Product!”

Tip 5

Create a Press Release for the business. List information that could be thought of newsworthy for online publications, newspapers, magazines, etc. And then submit your press release to a number of the free submission press release sites like http://www.prlog.org

Tip 6

Here’s a real easy and helpful tip. Search for your business name in blogs and forums. Some of the comments you find, may make it easier to enhance your business. For example, you might discover someone complaining about your buyer help, an employee, your website design, product, etc. Then you definitely determine what to improve on.

Tip 7

Increase your credibility by linking to web sites that have written constructive articles about your business. You would link up to them right in your product ad. For example, you may say,

“Have a look at what (insert name) website just said about (insert product name).”

Tip 8

Develop your own opt-in list by giving your visitors a purpose to provide you with their e-mail address. Allow them to enroll for free products and contests. Simply obtain permission to e-mail them once more down the road for other things. For instance, you may say,

“Sign up for our Newsletter and get this Guide for Free!”

Tip 9

Provide potential prospects with free content. Your content might be extra enticing to any guests if it’s up-to-date or original. You possibly can also offer individuals the option  to reprint this content material of their blog or site. If your submissions are unique, you might use something like “Never Seen Before” in your titles.

Tip 10

Maintain an on-line connection with your visitors. Offer free streaming lessons, seminars or write up tutorials on related subjects. You need to use on-line meeting websites like http://anymeeting.com/. Folks love free training. You can hold them weekly or month-to-month to get people to revisit your online web site again and again. Just be sure you’re all ready with your materials in addition to answering questions.

Tip 11

Depending on the kind of web site you’re running you may provide free downloads of products. These might be freeware, shareware or demos. Everyone loves free stuff and may assist in spreading the word about your website.

Tip 12

Persuade guests share a url to your internet site. This could presumably be completed by providing a free download or access to essential content once they’ve shared a url to your website site. Typically these “shares” will probably be within the form of social community websites like FB, Twitter and Google +. This helps spread the word.

Social Networks - Facebook - Twitter - Google Plus

Tip 13

Build authority for a web site by placing links in your pages to web sites containing relevant information related to the page in question. This helps your web site look informative.

Tip 14

One of the best ideas on this page is to give visitors a great experience when they’re at your web site. Provide them with authentic content, material and free things. They’re going to inform all their friends regarding their visit. You may additionally persuade people to help increase your visitor through the use of an affiliate  program. It might pay per sale, per click or per lead.

Tip 15

Give free advice to visitors of your website. You could supply your expertise via e-mail or by telephone. People will take into consideration this to be of huge value because consulting fees could be quite expensive. You can also develop a product by recording or saving the data you gave them and selling it as a handy reference guide.

Tip 16

Do you do banner promoting on different websites? Don’t make your banner ads seem like ads. Most people ignore banner advertising. Design them to appear like contents of informative links and get folks click to see the rest. For instance, you could say,

“Increase your Website Visitors by a hundred guests a day, click on Here to Learn More!”

So put some of the ideas on this page to use on your website.